IBM Output Environment brochure:Produced by Leopard and written by JB, this high-level brochure discusses IBM’s innovative output environment as the ideal foundation for achieving an integrated output strategy.

Aimed at retailers, this workbook includes category and product descriptions that JB wrote for Ultimate Direction, the hydration division of Sierra Designs—a designer and manufacturer of innovative and award-winning outdoor equipment products and apparel.

JB wrote this article on how to build your own climbing wall as part of Women’s Adventure Magazine’s Yes You Can series. The story appears in the September/October 2006 issue.

Sodexho case study: Written by JB while a senior copywriter at Leopard, this case study describes the benefits Sodexho—a leading food and facilities management company—achieved by implementing an IBM kiosk solution in a busy deli at University College London in the UK.

Written by JB, these excerpts are from the product brochure and hangtags Leopard produced for a snowshoe company that designs and manufactures its products in Boulder, Colorado.

IBM Self Checkout executive brief: Written by JB for Leopard, this thought leadership piece was designed to help IBM’s Retail Store Solutions division express to retailers the business benefits of investing in self checkout solutions.

KarinAnne provided marketing strategy, creative concepting and copywriting for all Electronic Arts, EA Sports and Westwood Studios games while at Maddenmedia. Project scopes included developing multi-media B2B and B2C marketing tools.

Bankers Guru

KarinAnne wrote finance articles, developed the site architecture, provided application modeling, content calendars and copywriting for this Community Bank Web Development Application. The application enabled community banks to create competitive web presences.

Featured on the Rosie O'Donnell Show and receiving 200,000+ hits a month, KarinAnne provided articles, creative concepting, copywriting, feature modeling and the site architecture for this site. Creating the personalities of each Smiley character and interactive features that included dynamic "Madlibs" and an online diary.

Quickbooks

Working with Texturemedia, KarinAnne participated in creative concepting and wrote all copy for Intuit's QuickBooks Enterprise Solutions 2006 User Conference marketing campaign. The Campaign included email blasts, web banners and a conference website. 

For the site developed by Texturemedia and AEG, KarinAnne performed all copy and content editing. The site is being used to promote the worldwide tour of the "Tutankhamun and the Golden Age of the Pharaohs" traveling museum exhibit.

Calgon

For the re-branding of the Calgon line, KarinAnne provided creative concepts, articles, copywriting, market research, site architecture and management of all interns on the project. The re-branding increased monthly site hits from 100,000 to 700,000+ and the site was featured at the ThunderLizard Web Convention.

Pearl Izumi

For this Flash banner campaign developed by Texturemedia, KarinAnne provided taglines and copywriting.

University of Arizona

While at Maddenmedia, KarinAnne was the lead copywriter and project manager on the University of Arizona's Eller Graduate School of Management website development project. For this top ranked graduate program, KarinAnne developed messaging and a content strategy that created a unified online brand for the program.

America West Ski Vacations - Phoenix Sky Harbor Airport

For these Addy Award winning travel sites developed by Maddenmedia, KarinAnne provided copywriting, feature concepts, application modeling and content management.